Big 12 naming rights being explored, enabling a company to attach name to University of Houston’s conference [Video]

HOUSTON, Texas (KTRK) — Some monumental news in college athletics could produce an enormous payout.

According to ESPN, ABC13’s sister network, the Big 12 Conference is exploring selling the league’s naming rights to a title sponsor. The branding, poised to be worth hundreds of millions of dollars, would potentially take the name “Big” out of Big 12 and replace it with the sponsor’s name.

So, the University of Houston, Baylor, Texas Tech, and TCU could potentially play in “The Disney 12” after the deal is signed.

Houston Cougars head men’s basketball coach Kelvin Sampson salutes Big 12 Commissioner Brett Yormark for thinking outside the box regarding revenue.

“Just like the schools are going to be held accountable for finding new dollars out there, so is Brett Yormark,” Sampson said Thursday via Zoom. “He’s the commissioner of the Big 12, and he is going to have his plate full. It’s not easy in this day and age. …