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Bibigo’s ‘Dashboard Kitchen’ Is Perfect for Eating in Your Car [Video]

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Brand Marketing on Social Media

Remember in the early 2000s when we were all obsessed with watching Xhibit piece together the most outlandish cars as part of his MTV hit, “Pimp My Ride?” Well, someone call the MTV producers because the popular Korean snack food brand, Bibigo, has a new car they’re going to want to see. 

In October, Bibigo revealed its new fully-kitted Dashboard Kitchen, which is just what you think it is — a fully functioning kitchenette that’s designed to make it “easier for influencers to join the growing social media trend of eating and reviewing food in the comfort of their car.” 

“We’re going the extra mile to offer dumpling fans a bold innovation that celebrates the viral social media popularity of Bibigo dumplings,” Federico Arreola Carrazco, the vice president of marketing for Bibigo, shared in a statement provided to Food & Wine. “The Dashboard Kitchen brings together two very fun and …

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