Best Practices for Managing Facebook Reviews Effectively [Video]

In our conversations with marketing experts across industries, we have understood that Facebook reviews have been an instrumental tool in building their online reputation and expand their local search and visibility to attract more customers.

No wonder Facebook recommendations are ranked fourth, behind Google Reviews, Tripadvisor, and Yelp, in the list of customer review sites. In fact, Facebook has about 19% of all customer reviews. This shows that Facebook reviews are a big deal to customers. Hence, it is unquestionably important that you manage Facebook reviews effectively.

In this blog, we will discuss best practices for boosting online reviews on your Facebook business page. However, before we proceed, you should know that Facebook has shifted from the traditional five-star rating system to a “recommends” and “doesn’t recommend” format.