As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients.
The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and business.
In this article, I’m sharing, in no particular order, the best AI tools for marketing in 2024. I’ve included my experience with them, why they’re great, their unique features and pricing, and who I think can benefit most from the tool.
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Why use AI tools for B2B marketing?
According to HubSpot’s AI Trends for Marketers survey of 1,062 US marketing and advertising professionals, the biggest concern about adopting AI is that it will replace jobs.
Almost 50% of marketers surveyed voiced concerns about job security. This fascinates me, especially because 68% said AI has …