Behind the scenes at Audiense: Innovating audience intelligence for agency success [Video]

Just like the great marketers we empower, Audiense listens to its own audience – our customers, including agencies, brands, and partners. When agencies requested control over the number of clusters in audience segmentations, we knew we had to act. Here’s a behind-the-scenes look at our data-driven product development process.

Customer feedback is key

It all begins with customer feedback. Audiense has numerous ways of collecting input and feedback from its users and prospects including:

• gathering votes on proposed features outlined in our product portals 
• performing product discovery on post-onboarding calls 
• touching base with frequent users 
• mining support inquiries or reviewing usage metric trends, 

We are always looking for ways to improve to best serve our customers and it is this exact feedback that led us to create one of new features that is currently in beta testing. 

Introducing the new affinities audience segmentation feature

In the case of our new Affinities segmentation feature, an analysis of the market also played a role. 

When Audiense …