Behind the Brand | Boa [Video]

Al Morgan: I can’t wait to get the lowdown on the new H+i1 system. But I have to say, it’s not the catchiest name…

Alois Badegruber: The BOA® Fit System is used across multiple categories, such as cycling, running, snowboarding, and alpine skiing. Although the components (dial, lace, and lace guides) are consistent, they are adapted to the specific needs of each sport. These systems are categorized into L (low), M (medium), and H (high) based on lace tension and stiffness, with the H+ series being the most powerful. The “i” signifies incremental release capability, and the “1” refers to it being the first version. We are continuously improving our products.

AM: The BOA® Fit System has been used in many sports, originally starting with snowboard boots. Why has it taken over 20 years to make its way onto alpine ski boot shells?

AB:In 2016, we initiated tests on alpine ski boots using the …