When it comes to brand loyalty, farmers and tractor owners tend to make the average pickup driver look like a wet noodle. Many farming families have stuck with the same brand of machine for generations, let alone years and we know of people who have actually had their families ruptured (or nearly ruptured) with the appearance of an “off-brand” machine showing up on the farm. Because the loyalty runs so deep, tractor companies have, since the beginning of tine, done their best to sway potential customers to come their way. In 1973 White got really creative with this and devised a series of tests to be performed as an illustration of their Oliver brand’s superiority over other makes of tractors. Who did they hire to administer it?
USAC
Yep, same group that was in charge of the Indy 500, sprint car racing, the whole she-bang. While it seems ridiculous to bring …