‘THE PATH WE WALK’ SHOWCASES STRENGTH, ENDURANCE, AND THE JOURNEY TO OVERCOME CHALLENGES
STONEY CREEK, ON, Oct. 15, 2024 /PRNewswire/ – Canadian footwear brand Baffin unveils ‘The Path We Walk’, a new creative ad showcasing the brand’s partnership with the Canadian Football League (CFL). Developed in partnership with creative agency Elemental®, the campaign honours the spirit of determination that defines both outdoor explorers and professional athletes, reflecting on a shared drive to conquer every obstacle – on the field or in the wilderness.
At the heart of ‘The Path We Walk’ lies a powerful parallel between adventurers braving nature’s elements in Baffin boots and CFL players navigating the competitive football landscape. The ad opens with breathtaking shots of Canadian environments – forests, snowy trails, and muddy paths. The commentary begins, stating “The path we walk is tough. But so are we.” As the scene shifts between these rugged outdoor adventures and …