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B.C. swimwear brand redefines Olympic style [Video]

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Brand Strategy

Brandie Wilkerson and Melissa Humana-Paredes have already etched their names in Canadian women’s beach volleyball history at the Paris Olympics — and so has their outfit.

The duo became the first Canadians to win the silver medal in beach volleyball on Friday. And the first Olympic team to hit the sands in a one-shoulder bikini top

Designed by Vancouver-based swimwear brand Left On Friday, the unique swimsuit had to be approved by the International Olympic Committee (IOC), says Shannon Savage, one of the brand’s co-founders.

“Because … that had never happened in the sport before,” Savage told CBC News of the one-shoulder creation. 

“And so as we were coming up with the concept, we submitted the designs to say, ‘Is this OK?'”

WATCH | Vancouver company unveils Team Canada’s beach volleyball Olympic uniform design: Left On Friday, a Vancouver-based company, designed the beach volleyball bikini uniforms for this summer’s Olympics. Co-founders Shannon Savage and Laura Low Ah Kee say they have been working with …

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