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Brand Strategy

Artya Purity Stairway to Heaven Wavy HMS Sapphire [Video]

With ArtyA, the brand’s founder Yvan Arpa has formed a unique vision of watchmaking characterized by great creativity and bold designs. Over the past months though, the brand has focused on the production of more restrained, less polarizing skeleton movements, often housed in transparent sapphire crystal cases, forming the Purity collection. Today, we are taking a look at sapphire versions of the Purity Stairway to Heaven, with an openworked movement, and the Wavy case design created by Yvan’s son, Jérémie Arpa.

It must be said that in recent years Yvan Arpa seems to have toned down the craziness a little and is shifting towards a more puristic approach to watchmaking. Yet, in his true sense of style, his latest watches still challenge the visual senses to the max, most often thanks to (nano-)sapphire crystal cases. Watches like the Tiny Purity Tourbillon Chameleon or AquaSaphirlure you in with unbridled transparency and vibrant colours. …

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