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How to Market to Expensive Keywords
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Arts and Culture October 23, 2024 [Video]

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Brand Awareness

Hi, I’m Eric Eicher, employee, owner, and president of Alpine Bank Durango. At Alpine Bank, we believe in the power of community and connecting you with the resources you need to work, live, and play in our community. I hope you enjoy this edition of “Community Insights.”

Booking a hotel in Durango does more than secure a room, it helps fund some of the city’s most important projects. When people stay in Durango hotels, they pay a lodgers’ tax, which is 5.25% of the room cost. That money is divided up. 55% goes to promoting sustainable tourism, 20% helps with transportation, 14% supports arts and culture, and the remaining 11% is set aside for city council projects.

Voters in 2021 approved an increase in lodgers’ tax from 2% to 5.25%. We call this the good tax, because it’s one that residents don’t pay. This is a tax that’s all from …

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