Categories
Brand Development

Arthur Frommer, travel guide guru, dies at 95 [Video]

By Beth Harpaz | Associated Press

NEW YORK — Arthur Frommer, whose “Europe on 5 Dollars a Day” guidebooks revolutionized leisure travel by convincing average Americans to take budget vacations abroad, has died. He was 95.

Frommer died from complications of pneumonia, his daughter Pauline Frommer said Monday.

“My father opened up the world to so many people,” she said. “He believed deeply that travel could be an enlightening activity and one that did not require a big budget.”

Frommer began writing about travel while serving in the U.S. Army in Europe in the 1950s. When a guidebook he wrote for American soldiers overseas sold out, he launched what became one of the travel industry’s best-known brands, self-publishing “Europe on 5 Dollars a Day” in 1957.

“It struck a chord and became an immediate best-seller,” he recalled in an interview with The Associated Press in 2007, on the 50th anniversary of the book’s debut.

The Frommer’s brand, led today by …

Watch/Read More