Arkansas Blue Cross and Blue Shield introduces Skai Blue– a new brand servicing national business | PR Newswire [Video]

, /PRNewswire/ — Arkansas Blue Cross and Blue Shield announced a new brand within its family of affiliates: Skai Blue Cross Blue Shield. Skai Blue is a new third-party administrator (TPA) that will more broadly support the company’s national business and clients.

Drawing on decades of experience solving challenges of some of the nation’s leading companies, Skai Blue was created to strengthen Arkansas Blue Cross’ service model and new market offerings and eliminate geographical barriers when doing business nationally.

“Skai Blue was purposefully built with our nation’s leading employers and their benefits consultants in mind,” said Arkansas Blue Cross President and CEO Curtis Barnett. “We recognize the pressures they face keeping their employees healthy and healthcare costs affordable. Skai Blue is a key milestone in our ongoing commitment to helping our clients solve for these challenges.”

The brand name Skai — a Scandinavian word meaning “atmosphere as seen from Earth”— is designed to …