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Apple designing brand new OS as it eyes new category of products [Video]

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Brand Strategy

The iPhone has been Apple’s primary moneymaker for a very long time, though the Mac and iPad lineups also help. But the company has recently begun considering new product categories like XR (Extended Reality). To power the Apple Vision Pro the company had to design visionOS, and now it’s reportedly working on another new operating system: homeOS.

This news comes from Bloomberg’s Mark Gurman, renowned for his extremely accurate insights into what goes on behind the scenes at Apple. The new OS is being developed to run smart home products that Apple wants to sell. Products that, according to Gurman, will also be running Apple Intelligence.

One of these alleged upcoming smart home products is an iPad robot. This will reportedly be an iPad connected to a mechanical arm. The iPad will use Apple Intelligence to mimic a personality while the use cases for the arm still remain unclear.

Another smart home product Apple …

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