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Apple comes under fire for Patreon commission [Video]

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Brand Marketing on Social Media Brand Strategy Personal Branding

Apple is coming under fire for its decision to charge a 30% commission on Patreon subscriptions, which will either see creators receive less or supporters charged more.

John Gruber said that Apple was degrading its brand, while Macworld accuses the company of charging for providing negative value …

Patreon is a monetization platform for independent creators, like writers, artists, and videographers.

Creators can invite people to support them through a monthly payment, and supporters are typically rewarded with exclusive content, early access to public content, extended versions of videos, and private forums.

Patreon charges creators a commission in the range 9% to 12%.

Apple itself has never charged a commission on these payments, though it’s not entirely clear why. Although the company does allow an exemption for optional gifts made by users, that applies only when 100% of the sum goes direct to the recipient, which isn’t the case with Patreon.

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