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Apple and Kim Kardashian team up for exclusive Beats Studio Pro line [Video]

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Brand Strategy

Following their initial launch last year, Apple’s Beats brand is teaming up with Kim Kardashian for a new edition of the Beats Studio Pro headphones. The Kim x Beats collaboration consists of three new Beats Studio Pro color options: Moon (light), Dune (medium) or Earth (deep).

This marks the second time that Beats has teamed up with Kardashian for an exclusive product set. In 2022, the two teamed up on a special-edition collection of Beats Fit Pro design. Beats says that this became its “best-selling collaboration” and sold out on Apple’s website.

In the press release announcing the new Beats x Kim version of Beats Studio Pro, Kardashian said:

“I’m so excited we’re bringing these three popular, chic colors to Beats’ most iconic and advanced headphones. Beats Studio have always been a fashion statement, so I can’t wait to see how everyone styles them.”

The Beats Studio pro first debuted last September with an impressive set of features:

  • USB-C port that …
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