An IT Distribution Company Champions Change But Stays True to its Customers [Video]

In response to the IT market’s continuing evolution and increasing complexity, Tech Data (now part of TD Synnex) recognized the need for a business transformation.

We helped the company execute an intricate change management program across its global offices that included re-examining its pricing strategies and operating model, as well as undergoing a cost transformation.  

Three guiding principles stood out:

• Be purpose-led. Successful transformations have a clear sense of purpose, and Tech Data was no exception. The company’s first move was to rebrand itself as a collection of specialists instead of a broadline distributor. By offering smaller, more specialized product lines, it could emphasize value as the focus of every product that went to market.
• Be human-centered.Company leadership agreed that people were the key to the transformation’s success. A fundamental task was securing the management team’s support of the …