An Interview With A Madison+Main Expert: How to Use Data Analytics to Drive Better Business Insights [Video]

Written by: Lauren McKinney

Wondering how to stay on the cutting edge and maximize your business’s ability to reach your ideal client? The secret is all in the data! This week Madison+Main’s own Accounts Director Allison Nida stepped in to discuss the importance of understanding and applying business data to strategize more effectively, evolve, and grow.

Run the numbers!

The first step is gathering the data – many platforms, like Facebook and Instagram, offer feedback via built-in tools that can tell you a lot about who you’re reaching – and who you might be missing. Allison uses these and more complex tools available to gather information she uses to offer Madison+Main clients insight they then plug in to refine their strategies. 

“Looking at the data analytics is how you can know if you’re reaching your goals and the right people – without them you can be going in blind on your marketing efforts,” Allison points out. Effectively …