An influencer was disqualified from the NYC Marathon for bringing a filming crew onto the course [Video]

Influencers run marathons. Or maybe marathon runners become influencers? It’s a chicken and the egg kind of question, but it’s a scenario that has been a constant since the dawn of running culture online — especially on TikTok — and one that has only picked up since the pandemic.

This is normally not a problem — in fact it’s a benefit. Marathons have gotten more popular, in part, because of influencers, which most people see as an overall positive addition to the sport. But something hit the fan over the weekend when one influencer was disqualified from the New York City Marathon after running the course with what was basically a team of folks filming him.

“After a review and due to violations of World Athletics rules, and New York Road Runners’ Code of Conduct and Rules of Competition, NYRR has disqualified Matt Choi from the 2024 TCS New York City Marathon …