Established in 2015, AmmoSquared lets gun owners stockpile ammunition through an auto-buy system. The ammunition is stored, then an autoship function allows the customer to get the ammunition when needed.
One reason AmmoSquared took off is a response to to its unique business model. Rather than subscribing to a certain brand and bullet weight, customers pick a caliber and a purpose, which gives AmmoSquared the leeway to get ammunition from various manufacturers. In 2020, an ammunition shortage ended up benefiting AmmoSquared. This plus word of mouth, put AmmoSquared among the 10 fastest-growing businesses in Idaho.
“It was actually a big test for our business model, because all along, we’ve been telling people, ‘Hey, if there’s an ammo shortage, all you got to do is press that button and then you’ll get a shipment,’” Ammosquared Founder and CEO Dan Morton said. “And so we were sitting on tons and tons of …