AMHF 0052 – Short, Medium and Long-Term Aviation Marketing Investments [Video]

Just like any smart portfolio, your aviation marketing assets should include short, medium and long-term marketing investments.

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Just like eating a balanced diet or having a balanced investment portfolio, it’s important to diversify your aviation marketing investments and activities to provide short, medium and long-term results to keep your sales pipeline healthy.

Many aviation professionals mistake “marketing” for “advertising,” and spend their time and money on short-term investments that might bring in customers in the short-term, but aren’t making medium- and long-term investments like a referral program and search engine optimization.

In this podcast, we include different marketing activities that can fall into one of these three categories, and some that transcend all three categories.

Our recommendation, include at least three of each type of marketing investment in your plan!