AMFI student inspires with commercial [Video]

Becoming a better version of yourself – a topic that keeps countless influencers and followers busy on TikTok and Instagram, observed AMFI alumnus Dion Schalkwijk. It also leads to a building pressure on young people, because what does it take to be perfect? Dion therefore decided to make this his graduation topic. The Fashion & Branding student came up with a commercial and campaign for New Balance that is all about lowering the bar.

Get up at five o’clock, and start your day with a workout. Have breakfast as healthy as possible – your body is your temple – and read that self-help book to manifest your future at night. Young people are bombarded with this kind of content on social media every day, observed AMFI student Dion Schalkwijk.

So when Dion was in the final year of the Fashion & Branding programme and got to choose a graduation topic, …