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Brand Strategy

American Airlines Onboard Experience: New Amenities & More [Video]

American Airlines is heating up the inflight experience ahead of the summer travel season with a wave of premium onboard enhancements to make travel even more enjoyable. Customers will fly in style with a new, reimagined amenity kit series and bedding, and savor new dishes throughout their journey. In the future, customers can anticipate an increasingly elevated experience with the arrival of new Flagship Suite® seats.

American worked with a mix of boutique and well-known brands to create a program that will evolve throughout the years and feature rotating kit designs and high-quality skincare products in addition to the new bedding program.

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