5 Ways to Make Push Marketing Work for You
5 Ways to Make Push Marketing Work for You
12 Steps to Create Videos

All-New Dodge Charger Daytona: Extreme Electric Muscle Car [Video]

Categories
Brand Strategy

Dodge//SRT is not shy about utilizing electrification platforms as a barometer to showcase its newfound performance DNA. Gone are the beloved HEMI engines to make way for a new generation of EVs from the muscle car brand. Engineers focused on battery technology for the Dodge Charger Daytona Coupes and forthcoming 4-door models. However, the company will offer 3-liter Twin Turbo I-6 Hurricane engines for fans who have yet to jump on the EV bandwagon.

The question is whether the electric Daytona will continue to gravitate toward Dodge enthusiasts who have embraced and popularized the Charger and Challenger in cult-like fashions. It remains to be seen if the love and respect will happen sooner or later. I am a fan of electrified performance, such as the Daytona moniker, which denotes the new e-power surges of the all-new model.

Dodge wanted a heritage look, so they referenced the 1968 Charger as inspiration …

How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
5 Steps to Creating Successful Ads