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All-new Dacia Bigster Extreme version Interior [Video]

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Brand Strategy
All-new Dacia Bigster Extreme version Interior Design in Schiste Grey

As announced in the Renaulution strategic plan in January 2021, Dacia is out to conquer the C-segment.

Already Europe’s leading B-segment brand, Dacia is entering the C-SUV segment with Bigster, an all-new vehicle illustrating Dacia values – Essential but Cool, Eco-Smart, Robust and Outdoor.

All-New Bigster is tailored to the specific requirements of a steadily growing market.

Spiralling costs are an issue for many C-SUV segment buyers, who want to buy a new car without compromising on comfort, performance and space.

In January 2021, Bigster Concept – an emblematic car of the Renaulution – illustrated Dacia’s ambition to scale greater heights, and more specifically, the C-SUV segment.

Bigster Concept was a promise that created considerable expectation.

Today, All-New Bigster is delivering on all the promises made by Bigster Concept.

The design of All-New Bigster showcases its robust styling and ability to support customers in their work, leisure and family …

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