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All About Team Canada’s Beach Volleyball Swimsuits at 2024 Paris Olympics (Exclusive) [Video]

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Brand Strategy

Left on Friday is changing the Olympic uniform game.

The swimwear brand, co-founded by former Lululemon executives Laura Low Ah Kee and Shannon Savage, partnered with Volleyball Canada to design the national team’s uniforms for the 2024 World Tour and Paris Olympics — a responsibility they didn’t take lightly.

The top priority was ensuring that the gear be both comfortable and performance-ready, which is why the brand worked closely with Team Canada stars Melissa Humana-Paredes and Brandie Wilkerson.

“They are world class, top of their game athletes, and they also care about how they look,” Savage tells PEOPLE of the brand ambassadors. “We love that they bring style and fashion to the court, and they inspire young athletes. They are also all-around great humans representing different cultures, and we’re proud to be working with them.”

On Thursday, August 8, Humana-Paredes and Wilkerson led Team Canada to victory against the Swiss team in the semifinals. On Friday, they will play …

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