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Alison Brie Shares Gifting Tips for the 2024 Holiday Season (Exclusive) [Video]

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Brand Development

Alison Brie is no stranger to the stress of holiday shopping.

Like many, the actress relies heavily on gift guides throughout the busy season, but this year, she’s decided to become one herself. In Macy’s new holiday campaign, Brie stars as the Gift Guide, helping customers discover the perfect gifts from the department store’s wide variety of brands.

“I truly have spent my life doing holiday shopping at Macy’s,” Brie tells PEOPLE. “I grew up in South Pasadena, and there’s a huge Macy’s on Lake Street where I always remember doing my holiday shopping.”

“It tapped into some holiday nostalgia for me,” she added of the partnership. “I still love to do holiday shopping at Macy’s, so it just made a lot of sense and felt very authentic.”

In the campaign ad, the Community alum wears a festive red ensemble and, with the help of her mentee played by Matt Bush, guides the viewer through a curated assortment of holiday items, from gifts to party attire.

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