The team at motion and data-visualization studio Algo in Torino, Italy, just dropped us the jaunty promo film for their new Figma plug-in, a tool built to “help design teams create on-brand videos inside a tool they’re already familiar with.”
Luca Gonnelli, CEO/CD at Algo: “One challenge we met while creating the film and launch website was that when we started working we didn’t have a plug-in at all. We’ve built the visual direction completely in the dark. It turned out a bit more playful and lighthearted compared to our main brand identity.
“As things were progressing development-wise we connected the dots and made it work all together. But we definitely added too much stuff to the first cut of the film, and then went ahead subtracting everything that wasn’t strictly necessary. I really wouldn’t recommend this approach, though!”
Production: AlgoCo-founder/CD: Luca Gonnelli Art Director & Designer: Camille Pagotto Lead Animator/Automation …