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Aldi signs 24m extension with poultry supplier Manor Farm [Video]

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Brand Awareness

Aldi Ireland has signed a €24m contract extension with poultry producer Manor Farm.

The new deal extends a partnership that started in 2011 and will ensure that Manor Farm continues to supply Aldi’s 162 stores in Ireland.

Based in Shercock, Co Cavan, Manor Foods employs over 900 people and has been operating for almost 250 years.

The company sources chicken from over 140 farmers in Cavan, Monaghan, Louth, Meath and Limerick.

The contract will allow Manor Farm to invest in both capacity and automation to enhance its operational efficiency and support the further growth of its farming and production base.

As part of the deal, Manor Farm will supply Aldi with the premium private label Higher Welfare Free Range Whole Chicken product as well as a number of new products, including a Specially Selected Festive & Dressed Chicken for Christmas.

“We are delighted to announce the continuation of our partnership with Manor Farm, who we’ve been proud to work with since 2011,” …

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