Albertsons Taps Generative AI for Personalized, Diverse Advertising Beet.TV [Video]

LAS VEGAS – As marketers seek to put the best products and solutions in front of increasingly diverse shoppers,  a big grocery chain is turning to generative AI.

Albertsons Media Collective is tapping the tech to enhance its creative process and deliver personalized advertising at scale.

In this video interview with Beet.TV, Evan Hovorka, VP Product & Innovation, Albertsons Media Collective, said the company has partnered with Cap Gemini to leverage the full potential of generative AI.

Hovorka said that Albertsons is using generative AI to extend its creative process and creative versioning into a modern retail media offering for CPG brands.

The partnership allows Albertsons to create more targeted and engaging campaigns that resonate with individual consumers.

It is all about using technology to improve the creative process, while still maintaining human oversight, Hovorka said. “Generative AI is playing a role in the creative process … it’s done right, in a controlled …