AI Set to Accelerate Contextual Advertising Beyond Human Intuition: Digitas Liane Nadeau Beet.TV [Video]

Contextual advertising is poised to reach new heights in the coming year, as artificial intelligence and advanced technology help marketers move beyond obvious placements to uncover hidden moments of consumer receptivity.

But to get there, the industry needs to evolve its definition of what personalization in advertising really means.

That’s according to Liane Nadeau, EVP and Head of Media Investment at Digitas North America. In this video interview with Beet.TV editorial director Lisa Granatstein, Nadeau explains how to get there.

“I think it’s been kind of self-created as an industry that we need to be telling stories on a one-to-one basis through media channels, and frankly, that isn’t technically feasible, nor is it probably right for most brands in that channel,” Nadeau said.

Rather than striving for one-to-one personalization, Nadeau advocates for a shift towards thinking about audiences as cohorts based on their current context and mindset.

“What I think …