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AI for communicators: Whats new and whats next [Video]

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Brand Marketing on Social Media

The tech goes fast and the regulation goes slow.

That could be the opening sentence for nearly any version of this story, but it seems especially apt this week as Apple rolls out a new LLM, Meta looks to take the crown for most popular model in the world and regulation continues to chug along without much oomph.

Here’s what communicators need to know about AI this week.

Tools and advancements

The past few weeks have been one of the most consequential in America’s recent history, with the attempted assassination of Donald Trump to Joe Biden’s choice not to seek reelection. 

But if you were trying to catch up on the news via AI chatbot, you might have been left in the cold. Some chatbots were hopelessly behind in the news, even claiming that the attempted assassination was “misinformation” and refusing to answer questions about who was running for president, according to the Washington Post

Some bots fared better than others, namely Microsoft’s Copilot, which includes …

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