- New models can generate images of O2 mascot Bubl based on client prompts and brand consistent copy for marketing purposes
- New Gen-AI tools extend the practical use of Gen-AI beyond concepting into creating
- The Bubl Generator increases speed and flexibility – allowing for the mascot to be used in new media and to expand the brand world beyond traditional channels
- The Copy Checker ensures tonal consistency for a diverse set of contributors
faith, VCCP’s AI creative agency, has launched new AI-enabled tools for their founding client, O2 – extending the practical use of Gen-AI in marketing communications beyond concepting into creating.
The Bubl Generator creates custom imagery of O2’s brand character Bubl based on client prompts, so it can be used in channels where cost or time constraints previously limited its use. The second Gen-AI tool, The Copy Checker, focuses on the tonal consistency of the brand’s written marketing communications.