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After CW moves to different station, WCIU reverts back to its roots [Video]

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Brand Development

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Back in September 2024, Chicago’s WCIU dropped its CW affiliation and returned to its longtime “The U” branding as an indy.

WCIU was a CW affiliate from 2019 to Aug. 30, 2024. Nexstar Media Group, which owns the CW network, announced plans earlier in the year to make WGN, its owned-station in the market, the home of the network for the second time in its history.

WCIU, which is owned by Weigel Broadcasting, then became an independent station again and returned to its recognizable “The U” branding.

During the time WCIU was known as “CW 26,” Weigel moved “The U” branding to WMEU, another station it owns in the market. That station had been known as “The U Too” until the 2019 change and has since …

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