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Brand Marketing on Social Media

Aeternum Video, This One Explaining “What Is New World?”

I feel like I’ll probably be writing up a lot of New World: Aeternum articles over the next two weeks. As the October 15th release date approaches for the rebranded MMORPG, the marketing team is in full swing dropping details and videos galore. Just this past week has seen the reveal of the game’s first ever raid, the drop of the launch trailer which seems to show pistols, and the detailing of a 3 weeks long launch event. That’s to say nothing of the myriad of new videos on the official YouTube channel showcasing the world and a new player survival guide.

Today’s new drop is a welcome one if you’ve been complaining about the game not advertising itself enough, though. Sure, it doesn’t provide a lot of new info for experienced PC players, but if you’ve never played it on PC or you’re primarily a console gamer who will be hitting Aeternum …

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