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The advertising watchdog has launched an investigation into adverts by the RSPCA, following complaints that claims in them are misleading.
The Advertising Standards Agency is looking into television, online and billboard versions of an advert by the much-loved animal charity featuring the slogan “For Every Kind”.
The ads under investigation include a video shortlisted for an award – the RSPCA’s rebranding Respect video, which is up for an honour at the ThirdSector charity awards ceremony on Friday.