On Advertising Champions, our host Tony Stanol interviews bright and engaging members of the digital advertising and media community. On this segment, Tony speaks with Eleanore Wells.
I work as a freelancer/independent contractor.I’m an experienced qualitative researcher with a solid background in consumer insights, brandstrategy, and marketing communications in a range of niche, domestic, and internationalbrands in B2C and B2B.I know how to identify and articulate actionable insights, build and deliver strategic research recommendations, and connect the dots that help solve client questions, while ensuring to keep the seemingly complex simple.
How do you define success?
Success for me is a feeling. It’s mostly about things that can’t be quantified. When I wake up looking forward to my day, feel pride about what I’m doing, being generally content with the ‘state of my life’.
How did you get started in your field or work?
Working as a social worker, I bonded with …