Advertisers Want Interactive TV Ads Standardized: Brightlines Bologna Beet.TV [Video]

LONDON – TV advertising has already seen the emergence of QR-based engagement formats for onscreen messaging.

But there are more engaging interactive formats that allow viewers to dive into on-TV experiences.

Mike Bologna’s Brightline is bringing those ads to TVs – and he says advertisers want a one-size-fits-all standard for the idea.

Bologna knows building custom creative for every platform is simply too cumbersome.

But BrightLine is deploying standardized interactive ad formats across major US streamers like Hulu, Peacock, Max, Roku, Discovery, Samsung TV+, Vizio and A+E, in this video interview with Beet.TV.

“The advertiser can use one of our interactive, dynamic, addressable, shoppable units, all via the remote control,” Bologna told me in this interview for Beet.TV at The Future of Television Advertising Global.

“When the advertiser creates a unit once, it can run consistently across their entire streaming execution,” he added.

The company’s solutions include OTT Accelerator and OTT Accelerator MP.

Bologna said BrightLine …