What is this on-demand video about?
Once marketers have collated all the data, got the consent of users and injected your first-party data by leveraging modelling, it is time to close the automation process through activation. GA4 is the conduit for activation.
It allows marketers to activate the value of conversions or audiences, through models that are more in line with overall company objectives, that have been created in GA4. By allowing marketers to value any piece of data and map specific audience segments, GA4 delivers stronger, holistic and more future-proofed results for marketing campaigns.
This is the fourth and final part in our ‘GA4 Summit’ series that focuses on how marketers can collect, inject, model and activate their marketing data through Google Analytics 4.