Welcome to the latest episode of the Wrist Check Podcast! Join us as we delve into a captivating conversation with Adam Pating, a seasoned marketing and branding professional with a remarkable portfolio including stints with industry giants such as Jay Z at Ace Of Spades, IWC Watches, and currently Jacob & Co. Dive in as we explore the ever-evolving landscape of the luxury marketplace. Discover how brands can leverage cultural relevance to forge connections with new communities and utilize renowned ambassadors to foster authenticity. Tune in now for an insightful discussion on the intersection of luxury, culture, branding and watches!
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00:00 – intro
01:08 – Wrist Check
06:01 – Starting at Roc Nation
08:45 – Cultural Branding
09:26 – Ace Of Spade Post LVMH Acquisition
10:57 – Making room in the luxury space
12:30 – Watch industry taking notes
14:00 – Joining IWC & brand values
18:29 – Working on the IWC Ingenieur release
21:05 – Diversifying the Conversation
24:54 – Luxury industry changing
25:40 – The power of branding
27:10 – Uncovering identity through products
32:41 – Emotional Goods
35:03 – Celebrity Endorsements
38:04 – History v Identity
40:18 – Going to Jacob & Co.