AAMI and Ogilvy’s Olympic ad stands out among agencies [Video]

The Olympics presented a chance for brands to advertise during one of the world’s biggest international sporting events, with rights holder Nine boasting $140 million in ad revenue across the Games.

The biggest local campaigns included Woolworths’ Fresh Fuels the Best in All of Us and Go Australiaahhh from Allianz, an update to its Ahhh…lllianz platform. 

Mediaweek asked Emotive strategy director Gerad Petherbridge, DDB Sydney creative partner Jenny Mak, and BMF creative director Casey Schweikert for their thoughts on the ads that stood out, and what left them wanting more.

The consensus favourite: AAMI’s Athletes in the Making

AAMI’s Athletes in the Making campaign, from creative network Ogilvy, was nominated by each creative professional as being one of their favourite ads …