Emotive’s Gerad Petherbridge, DDB’s Jenny Mak, and BMF’s Casey Schweikert share their favourite Olympics campaigns, and why the “conservatism that surrounds the Olympics has an impact”.
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The Olympics presented a chance for brands to advertise during one of the world’s biggest international sporting events, with rights holder Nine boasting $140 million in ad revenue across the Games.
The biggest local campaigns included Woolworths’ Fresh Fuels the Best in All of Us and Go Australiaahhh from Allianz, an update to its Ahhh…lllianz platform.
Mediaweek asked Emotive strategy director Gerad Petherbridge, DDB Sydney creative partner Jenny Mak, and BMF creative director Casey Schweikert for their thoughts on the ads that stood out, and what left them wanting more.
The consensus favourite: AAMI’s Athletes in the Making
AAMI’s Athletes in the Making campaign, from creative network Ogilvy, was nominated by each creative professional as being one of their favourite ads …