According to a legal analyst and a crisis management consultant, Ivanka Trump’s moves away from her family, including her indicted former president father, is part of a planned effort to rebrand herself — but it may not be of any help as she faces a criminal investigation of the Trump Organization.
As Insider’s Katherine Tangalakis-Lippert wrote, “She hasn’t changed her name, but Ivanka Trump’s image has undergone a major makeover in recent years, as she has slowly separated herself from her father’s brand. But, despite the rebirth, Donald Trump’s elder daughter remains deeply entwined in his businesses — and legal troubles.”
In an interview, attorney and legal analyst Andrew Lieb noted the former White House adviser’s move to retain separate counsel from her brothers Eric and Donald Trump Jr., saying it made sense, but her efforts to not be associated with the scrutiny her family is under comes too late.
“It’s a little late in the game for her to be rebranding, although it makes a lot of …
