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Pepsi Is Pouring 3 New Orleans-Inspired Drinks at Super Bowl LIX [Video]

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Brand Development

Get ready to laissez les bon temps rouler.

Super Bowl attendees will soon have free access to three exclusive drinks from Pepsi’s research-and-development chefs and New Orleans’ cultural experts next weekend ahead of Super Bowl LIX. 

The soda brand’s crafted beverage concept, DRIPS by Pepsi, piloted a mobile pop-up in New York City in September, and New Orleans is the next stop for the bar in a modified Airstream trailer, which will offer eight custom drinks at the free Pepsi NOLA Eats Fest on Friday and Saturday, February 7-8.

“This is not just a Super Bowl moment but a New Orleans moment,” Scott Finlow, PepsiCo Away From Home chief marketing officer, tells Food & Wine, introducing the three New Orleans-themed flavors that will headline the menu.

A variation of the Hand Grenade (gin, rum, and pineapple juice), the Dude Dirty Gator combines Mountain Dew, vanilla creamer, pineapple, and honeydew melon with gator-shaped gummies inside. Meanwhile, the Hurricane-inspired Starry Berry Beads comprises passion fruit, lime, edible glitter, and starry, …

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