9 amazing examples of motion in logo design [Video]

These days, some of the best logos aren’t just static; there are often animated versions too. And while that can sometimes come across as gimmicky, there are often good reasons for adding movement to your logo design.

Deciding whether motion is right for a logo involves careful evaluation of your brand’s needs and context. As Becca Jones, a designer at award-winning agency Ilk explains, “It really depends on two key factors: where the logo will live, and the core concept behind it.”

The first is fairly obvious. “If the logo will mainly live in a digital space, adding motion can add an exciting extra dimension,” says Becca. “Environments such as websites, social media platforms and app interfaces naturally lend themselves to animated elements, enhancing the user experience.”

The second, though, is a bit more of a challenge. It’s tempting to animate a logo because, well, it’s cool and fun to show off to your designer friends. …