Why Ikea Sweden just dropped their Harlem Shake [Video]

IKEA Sweden just dropped the Harlem Shake… 12 years late.

But they’re owning it to launch their loyalty program (yes, they’re that late).

The brand leans into internet nostalgia with the new promo campaign by Åkestam Holst NoA that also features the bottle flip and mannequin challenge.

The Mannequin Challenge…

The Bottle Flip….

Late, but brilliant.