Sculpting the new hero – Design process of CUPRA [Video]

The process of creating a car begins with a sketch.

Alberto Torrecillas, exterior designer at CUPRA, takes a sheet of paper and draws the outline and shapes of what has become the brand’s first electrified SUV, the CUPRA Terramar.

But until the design freeze is achieved, those same lines have been outlined, tweaked, and literally sculpted over and over again, until the perfect proportions are created.

Sporty proportions.

In one of the restricted access rooms of CUPRA’s Technical Centre, Alberto analyses the full-scale CUPRA Terramar in one of its preliminary stages, prior to the version we’ll see in the final design.

From one side, it’s vinyl wrapped to resemble paint and looks like a realistic model.

But from the other side, it’s a completely exposed, earth-coloured mock-up made with more than five thousand kilograms of clay, automatically milled using precise parameters and …