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Comfort Keepers Celebrates a Year of Growth and Transformation in 2024 — Refocuses on Franchise Development | PR Newswire [Video]

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Brand Strategy

With over 600 territories, an AUV over $1 million and a proven track record of over 25 years, Comfort Keepers has firmly established itself as one of the top contenders in the senior care industry.

, /PRNewswire-PRWeb/ — Comfort KeepersĀ®, a leader in the home care industry for over 25 years, is wrapping up an impressive year of growth and innovation. The brand, which has been elevating the human spirit through compassionate care for over 25 years, made significant strides in franchise development, operational transformation and franchisee success in 2024.

Scott Oaks, vice president of franchise development, reflected on the year’s achievements, highlighting the brand’s strategic pivot and its focus on expanding franchise opportunities.

“The first half of the year was focused on a strategy that saw us shift away from operating a large number of corporate locations and moving back to full franchising,” said Oaks. “We had around 80 corporate territories, most of which were sold to existing franchisees …

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