iMotions to Fully Integrate Affectiva’s Media Analytics in Order to Establish Consolidated Global Behavioral Research Unit within Smart Eye Group | PR Newswire [Video]

Combination of Smart Eye subsidiaries strengthens products and services, further enabling commercial and academic researchers to gain access to unparalleled insights into human behavior

, /PRNewswire/ — iMotions, the world’s leading software platform for studying the drivers behind human behavior and a wholly-owed subsidiary of Smart Eye Group, today announced it will fully integrate Affectiva’s Media Analytics in order to create a dedicated, global behavioral research unit within Smart Eye Group. 

Operating under the iMotions brand based in Copenhagen and Boston, the integration of Affectiva, the pioneer of computer vision based technology to detect facial expressions, reactions and emotions, will power further innovation, create global synergies, and strengthen iMotions’ products and services globally, particularly for brands, advertising agencies and market researchers looking to predict sales and marketing success.

“Researchers increasingly understand the value and importance of emotions in understanding the drivers of human behavior,” said Peter Hartzbech, Founder & CEO of iMotions. “Fully integrating Affectiva’s Media Analytics market research …