Cologuard Lets you Watch the Drama, Skip Screening Stress Marketing Communication News [Video]

Two new spots just went live during the NFL playoffs on January 11^th showcasing Game of Thrones and Housewives-esque scenery, where, let’s be real… there’s always drama.

With these two ads that showcase just how easy colon cancer screening is, Cologuard is leaving the drama behind so people can get back to living their glorious, best lives.

The campaign leans into humour to help breakthrough and reach people on what can be, for many, an uncomfortable topic.

Source: Cologuard

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