Like bees to the honey pot, eagle-eyed watch fans are set to descend upon the picturesque streets of Geneva next year, keen to get a first glimpse of the world’s most impressive timepieces. Watches & Wonders 2025, the industry’s biggest trade show, is officially kicking off from April 1 – April 7, bringing many familiar faces along for the ride.

The event promises to deliver in spades for the budding watch collector with a burning desire to see the latest and greatest from iconic names such as Rolex, Seiko, TAG Heuer, A. Lange & Söhne, Hublot, IWC Schaffhausen, and Jaeger-LeCoultre. To make the most of the long-awaited event, we’ve dispelled the key information you need to know. Here is a complete guide to Watches & Wonders Geneva 2025.

Image: Watches & Wonders

Held annually, Watches & Wonders is the largest watchmaking summit in the world. Over the course of one week, brands, representatives, retailers and executives …

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